Privacy Policy

Last Updated: August 5, 2026

This Privacy Policy describes how Palettetique, operated by Sunsmile International LLC ("we", "us", or "our"), collects, uses, and shares information about you when you visit or make a purchase from palettetique.com (the "Site").

SECTION 1 - INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your:

Name
Billing and shipping address
Email address
Phone number
Payment information (credit card numbers are encrypted and processed securely — we do not store full card details)
Order history and purchase behavior

We refer to this information collectively as "Order Information."

We also collect information through cookies and similar tracking technologies. See Section 6 (Cookies) for more details.

SECTION 2 - HOW WE USE YOUR INFORMATION

We use the Order Information that we collect generally to:

Fulfill orders placed through the Site, including processing payment, arranging for shipping, and providing invoices and order confirmations
Communicate with you about your order
Screen our orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, where you have opted in to receive such communications
Improve and optimize our Site
Comply with our legal obligations

SECTION 3 - SHARING YOUR INFORMATION

We share your personal information with third parties to help us provide our services, as described below:

Shopify Inc. — Our e-commerce platform. Your data is stored on Shopify's servers. For more information, visit https://www.shopify.com/legal/privacy
Google Analytics — We use Google Analytics to help us understand how visitors use our Site. Google's privacy policy is available at https://policies.google.com/privacy
Meta (Facebook) Pixel — We use the Meta Pixel to measure the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram. Meta's privacy policy is available at https://www.facebook.com/privacy/policy
Klaviyo — We use Klaviyo to manage our email marketing communications. Klaviyo's privacy policy is available at https://www.klaviyo.com/legal/privacy-notice
Judge.me — We use Judge.me to collect and display product reviews. Judge.me's privacy policy is available at https://judge.me/privacy
Essential Product Addons — We use this app to offer product upsells and bundles on our Site

We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes.

SECTION 4 - BEHAVIORAL ADVERTISING

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Facebook/Meta: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
NAI opt-out: https://optout.networkadvertising.org

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at https://optout.aboutads.info.

SECTION 5 - DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

SECTION 6 - COOKIES

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

We use the following types of cookies:

Essential cookies — Required for the Site to function properly (e.g. shopping cart, checkout)
Analytics cookies — Help us understand how visitors interact with our Site (Google Analytics)
Marketing cookies — Used to deliver relevant advertisements (Meta Pixel, Google Ads)
Preference cookies — Remember your settings and preferences

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

SECTION 7 - INTERNATIONAL DATA TRANSFERS

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

We ship orders from both the United States and the People's Republic of China depending on inventory availability. If you are located in the European Union (EU) or European Economic Area (EEA), please note that we process and transfer your data in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

If you are an EU/EEA resident, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict our processing of your data
Data portability
Lodge a complaint with your local supervisory authority

To exercise any of these rights, please contact us at support@palettetique.com.

SECTION 8 - CALIFORNIA RESIDENTS — CCPA RIGHTS

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and sell
Request deletion of your personal information
Opt out of the sale of your personal information (we do not sell personal information)
Non-discrimination for exercising your privacy rights

To exercise your rights under the CCPA, please contact us at support@palettetique.com.

SECTION 9 - DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

SECTION 10 - MINORS

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at support@palettetique.com.

SECTION 11 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or change our Privacy Policy at any time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

SECTION 12 - CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at:

support@palettetique.com

Palettetique Operated by Sunsmile International LLC United States